Wings Lifestyle


WINGS LIFESTYLE is a Gaming accessory, Lifestyle Audio and Smart Watches Brand. We see ourselves emerging as a dominant brand in this space with a “gaming first” brand positioning.

Categories such as Lifestyle Audio, Smart Watches and Gaming Accessories are seeing staggering online sales in the last 3 years and this market ss slated to be a 25,000 cr+ market in the next 5 years. Indian brands continue to gain market share through Aggressive Pricing & Marketing + Quick Product Launches.

Funding Closed

Nazara Technologies, through its subsidiary Nodwin Gaming, has acquired 35 percent stake in Brandscale innovations(Wings Lifestyle) for around Rs 10 crore. Wings Lifestyle is one of the portfolio companies of Venture Garage. 

Read full news here


CO-FOUNDER 1: Ex-Head of Audio and Smart Watches Category at Myntra. Strong relationship with Flipkart and Amazon category heads . Strong connects with partner factories for this category and direct product and pricing knowledge. MBA. Ex ITC, Shopclues.

CO-FOUNDER 2: Ex-Head of Grofers in Supply Chain and Operations. Strong knowledge in first and last mile ops , D2C ops . Imports , warehousing. Master of engineering – Sydney University.


Product Launch

Wings Lifestyle launches TWS earbuds at Rs 2,799

Deccan Chronicle

Each earbud is said to have touch-sensitive sensors, which enable volume and song changes as well as responding to calls.

Powerpods Review

A budget-friendly break into the truly wireless

The Hindu

Overall, though, the PowerPods offer an excellent value for money experience for a brand that is fairly incognito on the continental gadget radar.

Wings Product Reviews

Wings Powerpods are surprisingly good

IndiaTV news

Wings PowerPods is another pair of truly wireless earbuds falling in the affordable price category. Read on my review to know whether or not the pair is a decent one under Rs. 5,000

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