WINGS LIFESTYLE is a Gaming accessory, Lifestyle Audio and Smart Watches Brand.
We see ourselves emerging as a dominant brand in this space with a “gaming first” brand positioning.
Sectors: CONSUMER BRAND
As on Dec’21, Wings is existent in these 2 categories. Wireless Earbuds, Neckband Earphones. Expansion to ALL other categories is already in line for Jan’22 Launch: Over Ear Headphones, Wired Earphones, Bluetooth Speakers, Soundbars, Gaming Headphones, Gaming Mouse, Gaming Keyboard, Gamepad Controllers, Smart Watches.
Gen-Z focussed Lifestyle Audio Brand with flaunt value. Given the gap in GAMING we are moving our communication focus to “gaming first”.
Categories such as Lifestyle Audio, Smart Watches and Gaming Accessories are seeing staggering online sales in the last 3 years and this market ss slated to be a 25,000 cr+ market in the next 5 years. Indian brands continue to gain market share through Aggressive Pricing & Marketing + Quick Product Launches.
CO-FOUNDER-1: Ex-Head of Audio and Smart Watches Category at Myntra. Strong relationship with Flipkart and Amazon category heads . Strong connects with partner factories for this category and direct product and pricing knowledge. B.tech. MBA. Ex ITC, Shopclues.
CO-FOUNDER-2: Ex-Head of Grofers in Supply Chain and Operations. Strong knowledge in first and last mile ops , D2C ops . Imports , warehousing. Master of engineering – Sydney University.
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