Ruskle
About Us
Ruskle is a new-age food brand transforming one of India’s most iconic but outdated tea-time staples—rusk—into a modern, health-first and flavour-rich snacking product. Positioned as India’s first and only “No Maida” rusk, Ruskle combines traditional cultural affinity with modern consumer demands for clean-label, flavour-forward, and mindful snacking.
Sector
FMCG | Consumer Brand
Website
www.ruskle.in
Location
Bengaluru
Stage
Early
With a fast-growing snacking market worth ₹44,000 Cr and a rusk subcategory worth ₹5,000 Cr (60% unorganized), Ruskle is well-positioned to lead a category reinvention—one rooted in nostalgia but adapted to today’s health-conscious, flavour-seeking audience..
Opportunity
TEAM
CO-Founder
Former senior executive at ShareChat, brings deep expertise in scaled content systems and creator ecosystems.
CO-Founder 2
15+ years in brand/advertising; scaled multiple F&B D2C brands.
CO-Founder 3
Fast food chain founder; 11+ years in B2C sales.