Burgerama
A cloud kitchen-based premium burger chain.
About
Burgerama is a cloud kitchen-based premium burger chain. It runs a short but highly customisable menu that lets customers tailor their orders, which raises the average order value.
Its lean, scalable supply chain is built around a centralised processing unit.
Why We Invested
We invested in Burgerama for several reasons together. Its cloud kitchen model and short, customisable menu lift the average order value, and a centralised processing unit gives it a lean supply chain that can scale. The founding team brings retail operations experience from Reliance Brands, Adidas and Raymond Apparel, marketing that has built a loyal customer base, and finance experience that has helped make the company profitable.
The company also operates in a fast-growing market. India’s online food delivery market is projected to grow from USD 28.4 billion in 2022 to USD 118 billion by 2028. The QSR market is forecast to rise from USD 16 billion in 2023 to USD 32 billion by 2028, with burgers expected to hold 45 to 50% of it by 2028.
Team
Founder & CEO
Middlesex University graduate with retail operations experience at Reliance Brands, Adidas and Raymond Apparel.
Co-Founder & CMO
Marketing professional who has built Burgerama’s brand visibility and customer engagement, and a loyal customer base.
Co-Founder & CFO
SRCC graduate in Financial and Investment Management with over 6 years in finance, who has helped make the company profitable.