Jammbo
An omnichannel toy brand focused on making premium toys accessible to the masses.
About
Jammbo is an omnichannel toy brand focused on making premium toys accessible to the masses.
In-house manufacturing and a broad distribution network let it sell good-quality toys at prices suited to middle-class and aspiring families.
Why We Invested
We invested in Jammbo for several reasons together. It brings premium toys to a much wider set of families at accessible prices, supported by in-house manufacturing and a broad omnichannel distribution network. The founding team has built companies at scale, including Buddy4Study and Piquic, and includes a toy manufacturing veteran with more than 30 years in the industry who worked with the Government of India on BIS standards for toys.
The company also operates in a growing market. India’s toy market is expected to grow strongly, supported by its young population, rising incomes and expansion into Tier 2, 3 and 4 cities. It is projected to reach $4.4 billion by 2032, growing at a CAGR of 10.6%.
Team
Co-Founder & CEO
Has founded companies in education and ad-tech. Helped scale Buddy4Study to over 4.5 million students and more than $15 million in scholarships disbursed, and co-founded Piquic, which grew to $20 million bootstrapped and serves 300+ global clients including Amazon and Flipkart.
Co-Founder & CPO
More than 30 years in toy manufacturing, including seven years as VP of the Toy Association of India. Led the implementation of BIS standards for toys with the Government of India, has advocated lower GST on some toy categories, and has manufactured for brands such as Hamleys and MeeMee.
Co-Founder & CFO
Chartered accountant and law graduate, and a Fellow of the Institute of Chartered Accountants of India. Partner at Sanjeev Bhargava and Associates, with tax expertise up to the ITAT level.
Co-Founder & CMO
IIM Calcutta alumnus and serial entrepreneur. Co-founded Buddy4Study, scaling it to over 4.5 million users, and Tweakskills, and serves on several boards.