About Us

We are an omnichannel toy brand focused on making premium toys accessible to the masses.

We leverage in-house manufacturing and a deep distribution network to offer high-quality toys at prices that resonate with middle-class and aspiring families.

India’s burgeoning toy market, ranked 2nd largest globally, is poised for explosive growth. Fueled by a large, youthful population (72% below 14 years), rising disposable income, and the rapid expansion of Tier 2, 3, and 4 cities, the market is projected to reach a staggering $4.4 billion by 2032 with a compelling CAGR of 10.6%.¬†



Co-Founder & CEO

Brings extensive experience from founding successful companies in education and ad-tech, scaling Buddy4Study to serve 4.5 million+ students and disbursing over $15 million in scholarships. Co-founded Piquic, bootstrapping it to $20 million with 300+ global clients including Amazon and Flipkart.

Co-Founder & CPO

With over 30 years in toy manufacturing, including 7 years as VP of the Toy Association of India, he spearheaded BIS implementation for Toys with the Government of India. He advocates for a GST decrease in a few categories of toys from 18% to 12% and has manufactured for major brands like Hamleys and MeeMee. His leadership and industry involvement demonstrate deep sector insights and impactful contributions in bringing Indian toy industry from under developed to developing stage.

CO-Founder & CFO

Chartered accountant and law graduate, Fellow member of The Institute of Chartered Accountants of India. Partner at Sanjeev Bhargava and Associates, with expertise in tax matters up to ITAT level and diverse industry experience ensuring sound financial management.

CO-Founder & CMO

IIM Calcutta alumnus with a track record of serial entrepreneurship and scaling education platforms. Co-founded Buddy4Study, scaling it from zero to 4.5 million+ users, and Tweakskills. Board member of various companies, bringing insights into corporate strategy, governance, asset management, and value creation.

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