PetSutra, is a platform for everything your pet needs. We use our data smartly to guide our community of pet parents to purchase products apt for their pet, while creating social impact; Smart targeting based on predicted needs of the pet and ability to spend of the Pet parent.

Fund Raise: $413K from Auxano, Aura Group, VG-angels & Social Venture Partners.



Significant trends in Pet care in India are pointing towards a market all set to boom. We see a significant opportunity in carving out a category-killer, a NYKAA moment in the pet industry. We aim to build a “CHEWY” in India.


Founder:  Alumnus of XLRI, Jamshedpur (2004 – 2006). 15 years of experience spanning FMCG Sales, Consumer Goods and Services Consulting, New Business Development, Strategy, E-commerce. Previous Organizations: PepsiCo, Accenture Consulting, DuPont. Favourite Pet Breed: German Shepherd
Key Management:
Performance Marketing 12 years+ Previous Organizations: HT Media, Zenith Optimedia, Mavshack, Trotoise. Favourite Pet Breed: Bichon Frise
Technology:18 years+ Previous Organizations: Resultrix, JuxtConsult, Webchutney and Aptech. Favourite Pet Breed: Cat

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