Vaultkicks
About Us
A rapidly scaling sports brand and distribution platform operating across branded retail, wholesale distribution, and licensed sports equipment. The business combines exclusive brand licensing (Reebok Cricket via a subsidiary), multi-brand distribution (adidas, Puma, Oakley, Harbinger, SKLZ, TriggerPoint, Lee Cooper), and factory-outlet retail (Puma stores).
Manufacturing partnerships produce Reebok-spec cricket gear for India and global markets. The company is building a premium performance + lifestyle brand while owning distribution and retail channels that convert demand into consistent sales.
Funding Rounds: Raised Angel Round Via VG Angels
Sector
Consumer Brand | Retail
Website
NA
Location
Delhi/NCR
Stage
Growth
Why we backed Vault Kicks
India’s sportswear market is estimated at approximately US$8–9 billion, with an annual growth rate of 12–14%, driven by rising fitness participation, premiumisation and increasing demand for international sports and lifestyle brands. The growing popularity of athleisure and organised sporting-goods retail further strengthens the opportunity.
We invested in Vault Kicks because of its differentiated business model, bringing international brand distribution, owned retail, direct-to-consumer channels and manufacturing capabilities under one platform. Its established relationships with leading global brands, combined with its strategy to move further up the value chain through in-house manufacturing, offer opportunities to strengthen margins, supply-chain control and scalability. We believe Vault Kicks is well-positioned to participate in India’s evolving sports and lifestyle consumption market.
TEAM
CEO
28+ years of experience scaling global luxury and sports brands in India, including DKNY, Versace, Armani, and Oakley; previously led a ₹300Cr+ business
Co-Founder & Managing Director
Deep sports and product expertise with strong understanding of athlete needs; leading brand, product, and retail strategy