Cleevo
A home cleaning brand making high-performance, non-toxic products that cut plastic waste and shipping emissions.
About
Cleevo makes high-performance, non-toxic home cleaning products. Traditional cleaners are up to 90% water, which adds to plastic use and logistics costs.
Its ready-to-mix formulas use plant-based ingredients to clean effectively with less environmental impact, reducing plastic waste and shipping emissions.
Funding Update
Led by Eternal Capital, with participation from Zeca Capital, DeVC and VG Angels, and from individual investors including Alok Mittal (Indifi), Utsav Somani (iSeed) and Suhail Sameer (OTP Ventures).
Why We Invested
We invested in Cleevo for several reasons together. Its ready-to-mix concentrates remove most of the water from cleaning products, which lowers plastic use and shipping costs and makes selling online practical. Its plant-based, non-toxic formulas meet growing demand for sustainable products, at prices positioned between legacy brands and expensive eco brands. The founder is a two-time founder with a previous exit.
The company also addresses a large market. India’s home hygiene market is worth $6 billion, but less than 5% of it is sold online, largely because shipping liquid products is expensive. Demand for non-toxic and sustainable products is growing quickly.
Team
Founder & CEO
Two-time founder with a successful exit from a previous venture. Began in business development at Housing.com after an MBA from IBS Hyderabad.
CPO
Supply chain and operations expert with a Master’s degree from Singapore Management University.