Hypergro
An AI platform that automates the full digital ad lifecycle, from scripting and video production to optimisation and launch.
About
Hypergro uses AI to automate the full digital ad lifecycle, from scripting and video production to captions, optimisation and launch, without production teams or manual work.
Its platform creates launch-ready video ads without filming, manages and optimises campaigns across Meta, Google and other platforms, finds and expands high-converting audiences using more than 5,000 digital parameters, and tracks performance, KPIs and ROI in a single dashboard.
Why We Invested
We invested in Hypergro for several reasons together. It brings the whole process of making and running video ads onto one AI platform, removing the need for production teams and manual campaign work. Its data-driven targeting and real-time analytics help brands find high-converting audiences and track return on spend. The leadership team comes from ShareChat, InMobi and Kofluence, with experience in content systems, performance marketing and influencer technology at scale.
The company also operates in a growing market. The global digital video advertising market was valued at $55.3 billion in 2023 and is growing at a CAGR of 13.5%, while India’s market is growing about 25% a year. As digital-first brands grow and platforms such as Meta, YouTube and Google look for localised, short-form content, demand for automated video solutions is rising.
Team
CEO
Former senior executive at ShareChat, with expertise in content systems at scale and creator ecosystems.
CMO
Former InMobi leader who ran global go-to-market and demand generation for performance marketing.
COO
Former Kofluence leader with experience in growth operations, partnerships and influencer technology at scale.