Cleevo Secures $1 Million in Seed Round Led by Eternal Capital with Participation from VG-Angels

New Delhi, May 30, 2025 – Venture Garage is proud to announce that its portfolio company Cleevo, a home hygiene startup focused on sustainable cleaning solutions, has successfully raised $1 million in its seed funding round. The round was led by Eternal Capital, with participation from Zeca Capital, DeVC, VG-Angels including Sumit Jalan, Ajay Kumar (Action Tesa Group) and Deepak Chitnis(Lodha Group). Other marquee individual investors including Alok Mittal (Indifi), Utsav Somani (iSeed), and Suhail Sameer (OTP Ventures) also participated in the round.

Founded by Mayank Jain and Karan Shah, Cleevo is reimagining the cleaning category by introducing concentrate-based, non-toxic home cleaning products that reduce packaging waste, lower carbon emissions, and deliver affordability at scale. Produced at an in-house R&D and manufacturing facility, Cleevo’s products are already available on Zepto, Amazon, Flipkart, and its D2C platform, reaching thousands of eco-conscious Indian households.

“Home hygiene hasn’t seen meaningful innovation in decades. We’re still buying bottles that are 90% water and 10% performance, paying more for packaging and logistics than for effectiveness. Cleevo questions that model from the ground up. This fundraise isn’t just about capital—it’s validation of our mission to create smarter, safer, and more sustainable cleaning solutions.” said Mayank Jain, Co-founder of Cleevo.

Pawan Raj Kumar, Partner at Zeca Capital, added:

“We believe that the consumers are looking for more sustainable products that are not only good for them but also good for the environment. Cleevo is doing just that. The founding team’s unwavering focus on the customer will take Cleevo to great heights and we are very happy to partner with them for this growth.”

Vineet, Managing Partner at Venture Garage, shared:

“Mayank and Karan are rethinking home cleaning from the ground up with Cleevo, bringing a sharp focus on sustainability, efficiency, and affordability. Their ability to drive strong consumer adoption while maintaining solid unit economics and high operational efficiency is particularly impressive. We’re excited to be part of their journey.”

The freshly raised capital will be used to scale up Cleevo’s manufacturing 10X, deepen its investment in research and development, and expand across digital-first channels, B2B pilots, and select international markets.

Read more about Cleevo here