Clog London
About Clog London
Clog London is a retail-first, mass-premium footwear brand built for India’s fast-growing, aspirational consumers across Tier 2 and Tier 3 markets.
Funding Rounds: Raised Seed Funding Via VG Angels. Read full News here.
Sector
Consumer Brand
Website
www.cloglondon.com
Location
Delhi
Stage
Early
Why we backed Clog
India’s footwear market presents a significant opportunity, with demand increasingly extending beyond metropolitan cities. Industry estimates place the Indian footwear market at approximately ₹76,000 crore in FY23, with projections of over ₹1.48 lakh crore by FY27. Tier 2 and Tier 3 cities are expected to be among the faster-growing markets, with projected growth rates of 20.3% and 18.1%, respectively. axiscapital.co.in+1
Tier 2 and below cities already account for approximately 35% of India’s urban footwear market, highlighting the scale of the opportunity beyond the metros. NSE India.
We invested in Clog London because we believe the brand is positioned to address this opportunity through its mass-premium positioning, combining contemporary designs, everyday comfort and accessible pricing. Its retail-first strategy, early validation across physical stores and the founding team’s understanding of footwear retail further strengthened our conviction. We see potential in its approach to building a scalable footwear brand by tapping into India’s growing consumer aspirations beyond the major cities.
TEAM
Founder
The founder brings over 20 years of experience in retail expansion, franchise development and network building, with strong expertise in store-level economics, market identification and on-ground execution. His experience in scaling retail operations provides Clog London with a strong foundation for disciplined and sustainable growth.