Allter
About Us
We are an all-round baby care brand dedicated to redefining the standards of care for infants while building a trusted and beloved brand for parents. Our journey began with a mission to provide parents with safe, effective, and convenient solutions that cater to their baby’s unique needs.
We focus on creating products that deliver superior care, combining functionality with thoughtful design. From rash-free diapers to plant-based wipes, every product reflects our commitment to ensuring comfort and safety for babies while simplifying the lives of parents.
Sector
Consumer Brand
Website
www.letsallter.com
Location
Delhi
Stage
Early
The Indian baby diapers market was valued at USD 1.6 Bn in FY 24 and is projected to grow at a CAGR of 7% to reach USD 3 Bn by FY 33. Increased ecommerce adoption, rising awareness of organic products, and the growing number of working mothers are key growth drivers.
Opportunity
TEAM
Founder & CEO
An MBA graduate from Welingkar Institute of Management, Surbhi has worked at Aditya Birla Fashion and HDFC. She appeared on Shark Tank season 3, and secured investments from Aman Gupta, Anupam Mittal and Ritesh.