Fitzup: Fitzup aims to bring a revolution in the fitness ecosystem of India by adding Glamour and Creativity & using Celebrity following as a tool to promote Fitness.

Fitzup Offers

Products: “OUR PRODUCTS ARE OUR USP” Usage of local Super Ingredients which are grown in India but are used by only International Companies because of lack of awareness in India currently. All these products are endorsed by celebrities. Currently offering 50+ Products under the following


-Sports nutrition series: FitZup Sports Nutrition provides an advanced Supplementation which will show maximized performance & health results.

-Vedic series: This range consists of select Himalayan herbs, curated in a formula, designed to enhance Performance & Health. Health essentials series: The Health Essentials Series contains supplements that have been curated to meet the daily requirements of micro nutrients and other essential nutrients.

-Gourmet series: The all new range of organic butters, protein snacks & honeys. A total win-win for your healthy self and demanding taste buds.

-Super teas series: Our select loose leaf herbal teas are a bouquet of flowers and herbs, a unique blend of subtle flavours.

FitZup Cafe: is India’s First Chain of Fitness Cafes which is designed to focus on Easy buying of Lifestyle Nutrition products and experiencing more than 50+ recipes made with all natural and organic products. The aim is to create awareness of how nutrition is important in everyone’s lifestyle and buying products is not a task. FITZUP CAFE WILL BE A COMMUNITY PLACE FOR EVERYONE WHO BELIEVES IN FITNESS

Community Building: Fitzup Travel, Content, IPs: In-house setup of content & IP creation, fitzup retreats with celebrities/ influencers, Holifit was a very first one-of-a-kind fitness Holi Party launched in India, attended & acknowledged by Celebrities & Bloggers.


Founder: Founded Marinating Films which was acquired by Balaji Telefilms, under which he created multiple Intellectual Properties:Box Cricket League, Television Style Awards, and Telly Calendar. He is an obsessive fitness enthusiast and avid practitioner.
Co-Founder: Founder of Heliac Ventures – An Advertising, Marketing & Brand Promotions Company. National Business Head for MM Freight Carriers.
General Manager: More than 8 Years of Experience in the Fitness Industry. One of the five trainers across Asia, who became the most expensive trainer at Fitness First. AGM for ESN with a turnover of more than 40 Cr annually.
Deputy CFO: Chartered Accountant by Profession, having experience of 2 years in the field of Transfer Pricing with Deloitte Haskins & Sells LLP and 3 Years in the field of Income Tax with a Chartered Accountant firm.

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